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November 07, 2019

Shuttered El Centro Burger King to Reopen as Burrito Factory Eatery

June 6, 2019

     The former Burger King restaurant at Imperial Avenue and Main Street in El Centro is undergoing a remodel that will transform it into a Mexican-food outlet known as The Burrito Factory, a city official said.


     The business application is in the name of Steve Siebert, an El Centro-based State Farm Insurance agent, said Norma Villicana, city Community Development director.


     Siebert did not respond to requests seeking further information about the project, including a scheduled opening and menu.


     Villicana did note El Centro is pleased to see an entrepreneur is reviving the site, which has a prominent location at one of the city’s busiest intersections. Burger King was a staple there for decades before closing about a year ago.


     "We're very happy the building is being repurposed and will not be abandoned," she said. "We're happy another business moved in and hope it helps bring in more business to the Valley Plaza area."


     Carlos Vera, owner of Carlos Neon Signs, confirmed on May 31 he has prepared a new sign for The Burrito Factory but said he is waiting for reconstruction to be completed in order to install it.


     While there are at least two restaurant chains doing business as The Burrito Factory, one based in San Jose and the other in Charlotte, N.C., it could not immediately be confirmed if the location is affiliated with either. Community Development officials said they had no information on the matter.


     Patsy Robinson, a Community Development staff member, recalled the former Burger King had experienced a fire.


     "Everything proceeded from that thereafter," she said. "I don't know why it was shut down."

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